Sports medicine and primary healthcare have a dynamic and interconnected relationship that centers on improving athletic performance through comprehensive healthcare and preventing, diagnosing, and treating sports-related injuries. The foundation of our connection is the idea that everyone who participates in sports and physical activity, from casual fans to elite athletes, should have easy access to coordinated, continuous care. A complete strategy for managing and enhancing the health and performance of people who participate in sports and physical activities is embodied in the link between primary healthcare and sports medicine. Along with supporting safe and effective sports participation and general physical well-being, this partnership improves the quality of care given to athletes.